Purpose: By showing the apps that people usually needs in regular life, this ad was able to persuade that iPhone Ultra 4G, is more easily accessible with the applications with 64 GB capacity with so many new features.
Audience: This style of iPhone is launched for the teenagers and business people which shows coolest personality and organization. The apps shows texting, camera, youtube, calculator, i tunes which everyone needs to enjoy their life.  The shadow of the phone is blurry which indicates that there isn't any phone like iPhone in this world.
Genre: This is one of the best ad from apple which has great blackish grey back ground which makes the phone more bright and its OLED screen makes it look more fashionable. All these arguments states that iPhone really shows a great personality with accessibility of all applications.
Tone: All the apps, black background, apple's logo on the back all create a dashing and fun tone!